Incubator Exchange present Tony Ulwick: What do your customers want?

Posted by Auke Ferwerda on March 14th, 2010 in IEX events with 0 comments

Strategyn, Dialogues House, ABN AMRO Marketing and Incubator Exchange would like to invite you personally to join an exclusive get-together with other innovation and marketing specialists and special guest Tony Ulwick (author of “What Customers Want: using outcome-driven innovation to create breakthrough products and services”). Ulwick will make a special appearance at the Dialogues House, on the afternoon of March 30.

We all recognize that innovation is one of the few and perhaps the only consistent source of long-term competitive advantage in most industries and markets. Yet in so many organizations the innovation process is broken! How do we know this? Because cross industry success rates for new product innovations continue to hover around a dismally low 10-30%.

It is of vital importance for companies to improve their innovation success rate. This afternoon provides an important foundation for that change.Tony Ulwick will demonstrate how companies can develop a well-founded plan for growth using the latest thinking and research on innovation. You will leave knowing how to turn your innovation process into a lean, linear and predictable process. A process with proven tools that can be deployed in any organization to dramatically improve the success rate of innovation, create market growth opportunities and boost the bottom line.

Who should attend?
Directors, General Managers, Managers; anyone whose role it is to ensure that their company’s products and services gain profitable market share Marketing, R&D, Business Development, Product Management, Divisional
Management, C-level executives. If you would like to attend, please read on..

All businesses will benefit from this presentation including companies from Industry, Retail, Banking and Insurance, IT, Trade and Services. Per company a maximum of four people can attend.

Registration information and Details
Please confirm your attendance by sending an email to Miranda.Schot-Rovers@nl.abnamro.com This event will take place at the Dialogues House (for address details, please visit www.dialogueshouse.nl), 13.30-16.00 Dialogues House is located next to
Amsterdam Bijlmer station. Parking space is limited. If you would like to reserve a parking space, please reply timely with confirmation of your number plate

About Tony Ulwick
Author of bestselling book “What customers want”, a distinguished lecturer and world thought leader in the field of innovation. Over the past 20 years, Tony Ulwick has developed a groundbreaking methodology which is emerging as a new global standard for the front end of innovation, changing the way leading companies approach markets and pursue
opportunities. Tony Ulwick is founder and CEO of Strategyn.

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